In recent years, Great change has been taken place in the Chinese furniture industry. Furniture industry stepped to the trillion industries. After the international financial crisis, the furniture industry shifted to growth. Along with the spectacular economic development in China, commercial office buildings, hotels, residential and other infrastructure projects completed, Chinese furniture is in rapid development.

China's furniture exports have reached more than 25 billion dollars for several years, and the proportion of gross output value of furniture in the world is 25%. This year, from January to March, China's exports have grown by an average of 20.25% over the same period last year. And exports are still ranked first in the world. Under the influence of the global economy improves, the furniture industry needs for product optimization design, improving the marketing ability, by means of non – material such as running brand, Optimization services to rationalize industrial’s allocation of resources, increasing brand value and seeking for suitable road of furniture for development both inside and outside of China.

Exhibition receives“export - oriented, domestic and foreign trade combined” overall position, strengthen the overseas market, expanding the domestic market, providing more in-depth services to exhibitors and buyers.

Supporting activities
1. Seminar about the development of China's furniture under the adjustment of industrial structure:
     Invite the economists explains how the current transitional enterprise out of trouble, and the strategy
     and practical solutions out of a slump.
2. Forum about furniture industry marketing:
     Invite Marketing experts, the furniture industry pundits, furniture industry representatives get together
     for in-depth discussion on marketing strategy.
3. Seminar about Comprehensive solution to the furniture industry Internet marketing:
     Tentative Internet marketing experts to teach you how to expand Internet marketing.
4. China furniture Creative Design Contest:
     Through furniture design competition, prompting China's furniture industry pay more attention to the
     product development and design to enhance the international competitiveness of China's furniture
     industry.